Having established that the Solo Build It process is much more than a pretty face - this process possesses the power to make dreams come true - we can take a look at from whence it came and what makes it tick.
Some twenty years ago, SiteSell, the company behind Solo Build It! - began life as an Internet Marketer with a book entitled, 'Make Your Site Sell!' - authored by SiteSell founder Ken Evoy.
This was in the early days of the World Wide Web. Not long after bans, prohibiting the exploitation of the incredible commercial opportunities inherent in this amazing medium, were completely lifted.
Selling at almost 600 copies a week, Make Your Site Sell! earned a reputation as the Bible of Internet Marketing.
This pioneering effort was itself a striking example of the business potential of the World Wide Web.
A series of How To books followed Make Your Site Sell! - All focused on building a successful online business. All sold well.
the pioneering helm of a profitable publishing business, things must
have been looking pretty rosy for SiteSell. But there was something
amiss in this rosy world.
Ken discovered, via a customer survey, that while they loved these best sellers ...
The potential of the Net was going to waste. The steep learning curve of adopting new technology was intimidating. Guesswork was (and still is) common.
His books were selling well.
He was making excellent money, but he was not satisfied. His books were
not achieving their intended purpose. Folk were finding the
difficulties of transmuting the sound advice the books contained, into
practical outcomes, too great.
With a strong desire to help others evident, Ken put on his thinking cap – actually, I don't believe he ever takes it off – and decided to make a “risky” change.
Using hindsight, this move demonstrates tremendous foresight.
risk this caring man took was to launch Solo Build It! embodying his
now proven in practice foundation, the C T P M process, outlined below.
Now that is efficiency!!
The Solo Build it Process appears complex, and is complex. Paradoxically, by implementing this complex system one right step, at the right time, guided by SBI!, learning becomes readily doable.
Learning by doing is the most powerful Teacher you will ever encounter.
Along with many thousands of fellow SBI!ers, I am grateful Ken Evoy possessed the self trust necessary to take the risk he did. Otherwise, like the folk who are attempting to figure it all out from scratch, and so sadly, failing in droves, we too would be fending for ourselves.
Because . . .
Today, the Solo Build It! process retains the
distinction of being one of a kind. No other company has yet rivaled,
let alone exceeded, SBI! and the value this system offers.
Fifteen years later, the current version of SBI! - much evolved and state of the art - continues the tradition that enables any capable person to go from idea to income.
With the same surety that one may use to plan, say, a road trip.
We can extend the road trip analogy a tad further. Solo Build It! is to an e-business as what a motor vehicle is to a road trip.
Among many other prudent moves over the years, SiteSell have, of late, made one of equal significance to the decision that led to the risk taken that brought SBI! into existence.
Until recently, SBI! stood for Site Build It!
Nothing but the more befitting name has changed. SBI! is still the same cutting edge business building platform with the extensive . . .
how to, at it’s core. As with everything she does, SiteSell goes the extra mile with this estimable, effective method.
The Solo Build It process is based on Theme Site content marketing. A process that SiteSell! pioneered long before this ever expanding e-business model became known as such. Content marketing is not marketing content per se. It is marketing goods and services via content, aka your passionate expertise.
Those fifteen distant years ago Ken Evoy reasoned . . .
“A Theme Based Site, loaded with high-value and original niche content, should succeed”
Today, it is difficult to argue with that concept.
In a symbiotic relationship, business oriented Search Engines, and quality Niche Content Sites, share the rewards that exploiting this concept deliver.
Visitors to your website are the lifeblood of your e-business. SBI! shows us how to obtain, and this is crucial to success, keep, those visitors. Returning visitors are your Audience, and provide your income streams.
Note the emphasis on pre. No get rich quick shenanigans here. We earn our income by building trust with our visitors, who are our aforementioned audience. They know we will not deliberately mislead them. Trust inspires confidence when we offer our goods and services to our audience.
Selling and buying – of goods and services of every description - is the engine room of commerce that sustains every Human being on our Planet.
Can you imagine the struggle life would be without commerce?
Although it comes last in this process, SiteSell covers monetization options in detail, early in it’s program, as an integral element of building a profitable web business. The important thing to know - despite the fact much is "free" - there is no shortage of ways to develop an income stream, or if you so desire, multiple income streams.
In fact multiple streams is SiteSell’s recommendation. Exhorting her Members with that age old axiom.
Don't put all your eggs in one basket
With SiteSell's thorough analytical tools you will be certain at this early stage if, why, and how, your passion is financially viable.
Whilst income is both necessary and important, and we need to know our passion can attract the dollars, to be genuinely successful at the game of business, we must give before we get.
You will see a pattern emerging that forms the foundation of the Solo Build It process. To execute that process, tools and attitude are needed.
Ideas need help to be executed.
Just as in my mechanical workshop, I can have a brilliant idea, but to bring it to life and fruition, appropriate tools and attitude are prerequisite.
SiteSell goes the extra mile here too, providing every tool you need. And a philosophy that helps to build and maintain the right attitude.
When I mentioned SiteSell goes the extra mile, I like, meant it.
The most successful businesses, big and small, began life as a harmonious partnership. Establishing and maintaining such a relationship is is the foundation stone on which a successful enterprise is built.
This is where you take center stage. Because . . . You are the Soul of the solo build it process.
The Solo Build It process rocks!